Digital Marketing Paperback – Illustrated, 10

Seema Gupta is Ex-Professor, IIM Bangalore. She was a faculty at IIMB for 15 years where she taught digital marketing. She has trained 10,000+ professionals, 500+ companies and increased their ROI by 100%. She is a keynote speaker to many high-profile digital marketing summits and panel discussions. She addresses town hall meetings of companies as well as agencies on digital marketing. She is a visiting faculty of digital marketing at ESAN University, Peru and EGADE University, Mexico. Prof Gupta has advanced expertise to grow your business. She has trained CXOs as well as senior professionals of companies such as John Distilleries, Arvind Brands, 3M, Aranyani, Union Bank, Lifestyle stores, Harman, Naturals, Adobe, Hersheys, TV Today, Lintas etc. Her specific skillset lies in teaching digital marketing strategies, social media marketing plans, content strategies. She specializes in optimizing; improving traffic, leads and conversions; beating the algorithms of popular platforms such as Google, Instagram, YouTube thus increasing return on investment. Prof Gupta has also published with reputed journals such as Marketing Theory & Practice, Public Relations Review, Corporate Reputation Review, IIMB Management Review and Vikalpa, and has presented her papers at several international conferences as well. Winner of EFMD Best Case Award (2011) and ISB-IVEY Best Case Award (2011), Prof. Gupta has written cases on marketing challenges faced by companies such as Volkswagen, Bosch, Nielsen, DDB Mudra, Dainik Bhaskar, etc. Her cases have also been registered with Harvard Business School Publishing. She is often quoted in national media such as Economic Times, Brand Equity, Financial Express and Rajasthan Patrika.